>
What if a new world
arose
from our imagination
Kia
ora
ora
We're at an inflection point where algorithmic and colonial systems are consolidating power. I aim to make these invisible systems visible. My work spans award-winning brand development, innovative technology projects and exhibitions for global brands, government bodies and public spaces.
As a Creative Director I build brand worlds and campaigns that challenge the status quo. As an exhibiting artist, I probe the boundaries between technology and embodiment.
My consultancy, A Rose By Any Other Name, brings these skills together for organisations who want to move from present constraints to expanded possibilities. You can reach me at hello@annaro.se.
Select Projects
2024
Tone It Down
At Publicis London, we worked with Bimini to transform Thayers' iconic red toner lid into the season's must-have fashion accessory at London Fashion Week.
2024
Tomorrow.radio
RADAR's digital radio station combating future anxiety through community storytelling. A collaborative project broadcasting hope, funded by JRF.
2023
Delete
Series of oil paintings reclaiming photos that AI deemed 'unworthy'. Why does AI get to decide which memories are worth keeping?
2021
Pain Museum
Digital museum destigmatizing period pain, winning Cannes Lions Titanium Grand Prix.
2019
British Subjects
Podcast series featuring stories of 52 immigrants from Commonwealth countries.
2019
Rekorder-land
A mixed-reality bar where cocktails come to life through Magic Leap headsets.
2018
Every Lesson Shapes A Life
2016
Ballantine's Space Glass
3D-printed whisky glass designed for zero gravity.
2013
Please Help Me Beyoncé
Viral browser-based work exploring parasocial relationships.
2011
Artview
Exhibitions
2025
'COMPUTALA'
organised by New Media Arts Club at LCB Depot
2024
'WYF' at Safehouse 2, UK
Co-curated with Shirin Majid
2024
E17 Art Trail, UK
2023
'BYOUSB' at Lockeroom Gallery, USA
2022
''Collage' at The Mill, UK
2021
Mural at Enter
Talks & Writing
2024
"Can You Feel" for Huddle Zine, a collaboration with Caitlin Keeley & Corbin La Mont
2024
"Wish We Were Here" for East London Waterworks Park
2023
"The metaphors we organise by" at Collective Imagination Practice
2023
"I know when that Hot Pink Bling" at Sixposium, USA